Event Organisers

Suggestions for Increasing Online Registration

Tip #1: Web Site

Publicise your Web site address on all print materials. Your Web site should be the focal point for
all advertisement, marketing, and communication to potential registrants.
Make it user friendly
Provide clear links to online registration
Use online registration Web buttons
List online registration link on homepage as well as the registration page
Update the Web site with all new and exciting information

Tip #2: Web Button

The use of one of these Web buttons is a quick, convenient way to capture the registrant’s
attention.

(To save these to your computer, simply right-click on a button and choose "Save Image As...")

The Web buttons should link directly to your online registration form.
Draws attention to online registration
Creates a direct link to registration
Makes it easier to find than offline entry form
Put the Web button in multiple places

Tip #3: Online Registration First

Listing online registration first makes it the primary means for registration and validates the
importance of the registration method.
Saves time
Data is inputted automatically
Shows people it is the primary means of registration
Targets the registrants at the point-of-interest

Tip #4: Email Collection

Email is the key to a successful online registration campaign so gather email addresses at every
opportunity. Ask for email on all forms and drive people online with surveys and e-newsletters.
Great way to contact participants year after year
Free form of communication
Helps you grow your email database creating a larger pool of potential participants
Catches people at the point of interest so they can take immediate action
Capitalises on viral marketing so people can forward information onto friends and family
Multiplies access to your event

Tip #5: Advertising

Integrating online registration into your advertising campaign will help spread the word and drive
online registrations.
Promote event Web site on all materials
Mention online registration as a an option on all print materials
Encourage people to visit your Web site
Create a mature broadcast email campaign
Make email a mandatory field

Tip #6: Voice mail

Reference your web site and/or Active.com on voice mail recordings for access to event
information and online registration.

Tip #7: Press release

Include online registration information and Active.com reference on your event press
releases that are distributed to your local media.

Tip #8: Offer a discount

Promote an online registration discount if they register online by a specific
date.

Tip #9: Exclusive Online Entry

We have dozens of event directors who only take online entry.