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Some Ideas for Planning a Green Event
Take Your Marketing Campaign Online
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Monday, April 27, 2009
Some Ideas for Planning a Green Event
Posted by: Team Active at 12:33:00 PM
You’ve probably noticed that “going green” is everywhere these days – and now it can be in your sporting event.

Developing an “environmental impact statement” for your event and branding it as a “Green Event” is not only good for the environment but may prove valuable to your marketing campaign.  It may spark an interest in athletes who are looking for something different and are interested in how they can help the environment in all parts of their lives.

Try some of the ideas below to “Go Green” at your next event:

  1. Ban plastic water bottles.  Instead of selling or giving away bottled water, provide plenty of large water dispensers with biodegradable paper cups.  Or, encourage attendees to bring their own reusable water bottles.

  2. Have on-site recycling bins.

  3. Make green/environmental education a part of your event.  For example, have announcements over the loudspeaker or a booth explaining how athletes can reduce their carbon footprint.

  4. Print event T-shirts on organic cotton.

  5. Use less paper.  Have attendees sign up using event registration software!

  6. If you do need to print materials, use post-consumer recycled paper.

  7. Make it easy to carpool.  Provide an email address, phone number, or web address that athletes can contact to find people with whom they can share a ride.

  8. Use biodegradable banners/signage and serving ware.

  9. Offer a prize to the “greenest” athlete.  The criteria could be someone who took “green” transportation to get to the event, is wearing or using green/sustainable gear, registered online, recycled etc. The prize could be planting a tree in the name of that “green” athlete or purchasing a renewable energy credit from a green energy company.  Be creative!

Even small changes can make a difference and raise awareness in the importance of protecting the environment.  By incorporating a ”green” theme into your next race, match, game, or tournament, you can provide something different to your players while raising awareness in helping the planet.

Active’s Go Green program rewards event organisers for going paperless. As an event organiser, if you commit to registering a target of 95% of your participants online, Active will offer you exclusive benefits.  Click here for more information.

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Thursday, March 26, 2009
Take Your Marketing Campaign Online
Posted by: Team Active at 12:34:00 PM
If you haven’t used email or the web to advertise your event yet, now may be the time to give it a try.  Printing posters and flyers works, but there is a whole world of low-cost and creative marketing available to you via the internet.  Here are some ideas as to how you can go online with your marketing campaign.

Email Marketing
A good event management software will allow you to upload and store your entire database of past participant email addresses.  From there you can manage this list, grow it, segment it, and create custom HTML email content.  Sending emails to past attendees, club members, or people you know are interested will give them a visual reminder of your upcoming event and a direct link to your online registration form.  The number one reason why you should switch from a paper marketing campaign to email is that your recipients can forward that email on to their friends who will in turn forward it on to more people – creating that viral effect that every professional marketing company strives to achieve. 

Social Media Marketing
You have probably heard of Facebook before and there are many other online networking and social directory websites out there as well.  These social meet-up sites are fantastic for finding people that are interested in participating in events like your own.  It may take some research but you should be able to find a Facebook group or other online network of like-minded individuals that will be interested in what you have to offer.  For example, say you host a marathon.  Search online for forums and message boards about running and training.  Next step is to immerse yourself into that group and become a part of the community.  Don’t force your event advertisement upon them, but rather just interact with them and contribute to their conversations.  Include your event name and logo in your user profile for these forums and watch as people begin to inquire about what you do and what your event is all about.  Conversation spreads fast in these forums and pretty soon everyone will hear about your event!

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