The Wattyl Lake Taupo Cycling Challenge and the Mizuno Half Marathon Have Selected Active and Times-7 Sport’s Premier Event Management Technology

SAN DIEGO, CA – August 14, 2008 – The Active Network, Inc. (Active), a leading worldwide provider of online entry and event management technology, announced today it has expanded its presence in the New Zealand sports market. Active has signed a technology agreement with Times-7 Sport (Times-7), a leading provider of timing and identification technology, and has been selected by Wattyl Lake Taupo Cycle Challengeand the Mizuno Half Marathonto provide online entry to its thousands of participants. Active will be providing technology for over 100 events in New Zealand this year and continues to strengthen its presence in the region.

Active and Times-7 have teamed up to combine Active’s online entry and marketing solutions with Times-7’s world class timing technologies to offer a one-stop solution for online entry, timing, searchable results, Web sites, training programmes and marketing.

“The shared goals of Active and Times-7 made a partnership not only logical, but exciting,” explained Michael Lynch, general manager of Times-7 Sport. “It is our goal to provide customers with unparalleled service and technology, and working with Active will allow us to do that across all levels of event organisation.”

Active was also selected by Wattyl Lake Taupo Cycle Challenge, one of the largest cycling events in the Southern Hemisphere that attracts over 10,000 riders annually, as well as the Mizuno Half Marathon in Taupo, to provide online entry. Active’s online solutions offer both events secure payment processing, real-time data management, and local and global marketing opportunities. Times-7 has also been contracted by both events to provide their timing technology.

“Our objective was to provide online entry and easy-to-use, efficient technology that emphasises security and data privacy,” said Rob McKnight, sponsorship and marketing director of Wattyl Lake Taupo Cycle Challenge. “Active is an industry leader with years of experience and can provide the online features we need while allowing us to increase awareness and participation through their global marketing resources.”

In addition to Wattyl Lake Taupo Cycle Challenge and the Mizuno Half Marathon, Active has been providing online entry to other events in New Zealand for many years, including Ironman New Zealand and the Port Tauranga Half Ironman.

“Active has been a strong partner of Ironman New Zealand, Tauranga Half Ironman and the SPARC REAL Women’s Duathlon for a number of years providing an efficient and reliable online registration service for competitors around the world,” explained Jane Patterson, event director of Ironman New Zealand. “We look forward to continuing our relationship with Active in the future.”

Active has a team of staff members based in New Zealand to provide local support for customers.


About Times-7 Sport
Based in New Zealand, Times-7 Sport is setting the pace with next generation timing solutions. Combining many years of sports management experience with innovative technology, Times-7’s products deliver a level of accuracy and affordability which is second to none. By example, WheelTime, a breakthrough in electronic timing for cycling events, makes event timing easy for clubs and event organisers. Reliable and accurate down to the split-second, WheelTime combined with Sportscore provides everything from real-time splits and individual times, to live reporting and rich personalised history. For more information, visit www.times-7.com/sport.

About The Active Network
The Active Network, provides industry-leading online entry, technology and marketing solutions to encourage and enable participation in activities and events worldwide. For more information, visit www.ActiveGlobal.com.